RYANN SAWYER

SOCIAL MEDIA, CONTENT, CREATIVE, STRATEGY

Chronically online, but professionally.

I’m a social media and content marketer with 5+ years of experience across B2B tech and consumer marketing, spanning social strategy, content creation, copywriting, community, and SEO.

  • Part strategy, part creativity, part knowing what the internet’s talking about before the group chat does.

studio78

I lead Studio78’s social presence from strategy through execution. Developing content concepts, writing copy, filming and editing, managing the content calendar, and using performance insights to shape what comes next.


Goal: Grow brand awareness and community engagement while supporting studio growth.

Strategy: Increased content cadence, elevated photo and video quality, brought the new brand identity to life across social, leaned into platform-native trends and recurring content concepts, incorporated instructors and community into content, and used performance data to continuously refine the strategy.

Execution: Instagram Reels + TikTok, original photo and video, trend-led and recurring content series, community and instructor content, partnerships, events, and studio launches.

Results:
- 2M organic Instagram views
- 700K+ Instagram reach
- 30% Instagram follower growth in six months

EXAMPLE WORK:

Aqua security

Social-first content

  • Adapted a trending format to Studio78's brand voice and community.

  • Generated 19.7k organic views

Trend-led B2B event content

Brought a trending social format to KubeCon with an “I’m passing the phone to…” video featuring the Aqua team, putting a more human, personality-driven spin on event content.

Trend-led content

  • Turned a cultural moment into an on-brand Studio78 post designed for shares and conversation.

  • Generated 14.2k organic views

At Aqua Security, I managed social content across LinkedIn, X, Instagram, YouTube, and Reddit, turning cybersecurity research, product updates, industry news, and long-form content into social-first stories for technical and business audiences.

Cultural → B2B content

Put a cybersecurity spin on Spotify Wrapped, using a familiar cultural moment to make technical B2B content more timely, relatable, and fun.

Culture-led content

  • Because even a class cancellation can be content. Reworked a Mean Girls scene with a Studio78 spin to make a routine update a little more fun.

  • Generated 38.7k organic views

Technical → Social

Took complex Aqua Nautilus research and turned it into a social-first story, partnering with the design team to develop the creative concept and video while translating the findings into clear, engaging copy.

EXAMPLE WORK: